Surveying more than 10,000 freelance designers from 144 countries, 99designs by Vista has launched a report revealing that designers are putting purpose over profit; 40 per cent said that they turned down work this year because of a client’s stance on a social issue they care about. With its tagline “creativity with a conscience”, the report, titled Design Without Borders 2022: A fresh perspective on freelance sheds light on the scores of creatives that are rethinking their place within traditional agency structures and aligning their work with causes they believe in.
One of the most far-reaching surveys of its kind to date, the report tells us that 97 per cent of the 10,000 creatives that took part believed that they have the power to make a “real social impact”. Continuing this thread, 85 per cent of freelancers want to work for clients who share their values and almost a third confirmed that they also worked with a social justice organisation.
Taking a lens on post-pandemic attitudes within brands and agencies and their willingness to hire freelancers, the report revealed that 68 per cent are more open to working with freelance talent than before the pandemic. However, it would seem that this statistic isn’t just a symptom of increasing goodwill towards freelancers in the industry. With an “exodus” of designers (30 per cent) choosing to leave agency jobs within the past 12 months, it appears that larger organisations are going to have to adapt to new patterns whether they like it or not. With almost a third having already quit, another 30 per cent have considered leaving in the past year and only 15 per cent want to be working within an agency in the next five years.
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